The Natural Fruit Company (TNFC) has announced the acquisition of the Valencia-based company Hermanos Bruñó, specialists in melons, watermelons and citrus fruits such as clementines and oranges. As a result, The Natural Fruit Company, of which Fremman Capital is currently the majority shareholder, is making further headway with its consolidation process by expanding its specialised product range.
Hermanos Bruñó was founded in 1977 by the brothers Francisco and José Bruñó and is today a leading family-run company in the production of melons, which account for 60% of the company’s total product sales in Europe, with particular focus on Spain and Scandinavia. “For the whole Hermanos Bruñó team, becoming part of The Natural Fruit Company is an exciting business project full of challenges to embrace a better future”, explained a company spokesperson.
This operation has added the Bruñó family’s know-how and renowned brand image to The Natural Fruit Company project, shortly after the acquisition in February of S.G. Marzal, a leading grower and packer of Spanish Sanguinelli oranges. TNFC is passionately committed to integrating experienced and renowned companies, in order to bolster the group’s organic growth and continue providing its customers with the widest, all-year around range of organic and conventional fruit.
About The Natural Fruit Company
The Natural Fruit Company merges the experience and future vision of leading family businesses, with strong background and commercial footprint in distributing its full citrus basket to the retail and wholesale across Europe. An expert team with a proven track record that currently contributes to a large family, highly committed to a project focused on sustainability, innovation and excellence.
The Natural Fruit Company, with a turnover of more than 200 million euros, is an industry benchmark thanks to its full citrus basket and renowned position as organic grower. A business model based on two cornerstones: selected cultivation areas throughout the Spanish Mediterranean and an efficient network of eight packing stations equipped with state-of-the-art technology.
About Fremman Capital
Founded in 2020, Fremman is a pan-European investment company with offices in London, Madrid, Munich and Paris. The firm has 40 professionals who operate as a single team. It is supported by a highly experienced Board of Advisors with 14 people who provide unique industry knowledge. The firm focuses on investments in four main industries, including sales and technological services, healthcare, consumer goods, manufacturing and sustainability. Building on its reputation as a trusted partner, Fremman contributes to the management teams of leading companies to implement diverse, transformational growth strategies, turning them from local champions into multinational sustainable leaders.
The Natural Fruit Company was advised by Deloitte and Andersen during the transaction.